AA Facts and Figures

Breadking down the numbers

AA Facts and figures

The AA is one the most widely recognised brands in the UK. For quite a while there advertising campaign themselves as the fourth emergency service. This is not only because they offer great breakdown service which is rescuing people from situations of distress like the police or the fire brigade I ambulance also do but because of their huge branding. Everyone knows the AA and its type of company that kids get excited to see the vans and take photos.

To help you understand the magnitude of the AA and can briefly talk about some of the facts and figures. The AA collect a lot of data and publicly publish this data so here’s a quick roundup.

AA National recovery

The AA is currently the largest UK breakdown cover service provider it has over 14.5 million people who are members. Which is incredible when you consider that the 70 million people living in the UK and only 30 million drivers within the UK. That’s a huge piece of the market. This doesn’t necessarily take into account that people can have AA membership without being able to drive for. For example you can have your children as members of the AA without them being able to drive. Remember the AA can protect you and provide you with personal-based membership and vehicle-based membership.

You can easily compare the prices of top breakdown cover providers below

Breakdown Cover Price
AA-Logo RAC Logo Green Flag Logo
Adjust Quote
Level of Cover: Roadside Who's Covered: Personal (single)
Relay/Recovery Joint
Homestart Family
Onward Travel Vehicle

The AA also has one largest conversion rates of fixing a car at the roadside. They currently fix around 8/10 cars at the side of the road. This is a very important figure because in ideals world you want breakdown but in case you do breakdown the next best thing would be to have your car swiftly repaired and have you on your way. Obviously this depends on the expertise of the mechanics that they have trained and what exactly is wrong with your car. 8/10 times if your car breaks down you going to build get going again is excellent. This is part the stew with their expert training and diagnostics equipment that you use. The can connects the computer which will communicate with modern cars to try and help solve the problem and also they are all very experienced and have a full team of dedicated a breakdown assistance that they are in constant communication with.

The AA also have excellent waiting times. And I felt like a little bit of a contradiction nor want to wait time at all but shut away in time is far better than a long waiting time. On average and a patrol will arrive within 45 minutes. This means that the typical weight is less than 45 minutes they could just be 10 minutes away but for most people in most situations it’s under 45 minutes. You might think 45 minute slot but this us take into consideration people broken down in very rural areas such as the far reaches of Scotland. These people would typically have to wait a little bit longer as they want as many patrols in these areas. In a city it’s likely that your weight less time. Not only is the way in time to have a patrol come to breakdown also the time which they can repair your car at the roadside is excellent. Typically roadside repairs will be done within 30 minutes. This means that within 45 minutes more quite your car and in 8/10 these situations the bill to repair your car and take less than 30 minutes.

The AA also pride themselves on the fact that they’re willing to go the extra mile for their members. The AA is frequently been recognised brands phone up queries about motoring and previously before the advent of application such as Google maps you could phone up the AA and get directions. You can still do this today but they will suggest that you use an application that you can see the directions are use GPS of course of these are available the AA still like to go the extra mile for the members will help you. They also do traffic reports and have a lot of information on the website about how to be a safe motorist and get the most out of your car. This also relates to why they have such high retention rates of members. 9/10 people recommend them. You might wonder why it’s not 10 out of 10 but obviously with 14 million members there is can be mistakes made it’s impossible to satisfy every single member’s expectations in every single occasion. This is the same with any big business so to have her customer retention rate and recommendations from the 10 people is quite an incredible feat.

One the greatest things about the AA is how they embrace technology and try to keep on the cutting edge of breakdown recovery. Not only is the use complicated diagnostic equipment to try and help them quickly and efficiently diagnose what the exact problem you car is they also use GPS equipment and modern day mobile devices to help locate you. It’s highly recommended that you download the AA up. It’s an incredible application and the AA can use it to find your location if you breakdown. Not only that but it also allows you to track where the AA patrol is it’s coming to rescue. I think that’s amazing. No longer you left guessing and wondering how long it will be you can clearly see where the patrollers and you’ll know how long it will be roughly telecoms get your. I truly think this fantastic. It’s little things like this that really make the difference and give you the reassurance to can let yourself know and anyone else who might be concerned about your exactly how long it will be before the patrolman gets there.

Well talk about going next mile if you’re in a member you’ll also benefit from other exclusive membership perks such as 20% off cost the Coffey looking and other services at Moto service stations. Everybody knows that service stations like to inflate prices and can be considered a little bit on the expensive side so to be able to take 20% off just been member of the AA is fantastic perk.